- Relex F&R
The customer is a major British retailer operating a premium food business known for its high-quality private-label products, strict sourcing standards, and innovation in convenience foods. It has positioned itself as an upmarket alternative to traditional supermarkets, focusing on fresh produce, ready meals, bakery items, and gourmet selections. It operates over 1000 stores and 13 DCs with revenue over $8 billion in 2024.
In March 2021, the company initiated the implementation of an advanced AI-driven supply chain solution across its extensive network of stores and distribution centers in the UK and Ireland.
The retailer aimed to modernize its supply chain operations by enhancing forecasting accuracy, optimizing fresh food management, automating store and distribution center ordering, improving allocations, and streamlining capacity and delivery flow planning. A key feature of the solution included integrating store shelf space awareness into supply chain decision-making.
The transformation project was driven by the need to replace manual processes such as weather-adjusted forecasting and promotional planning — with AI-powered automation. The new system enhances operational efficiency, increases visibility across the supply chain, and supports the retailer’s strategic goals of maximizing sales while reducing food waste.
TeamIdea has extensive expertise in the fresh food sector, leveraging AI and machine learning to drive automation and highly accurate supply chain decisions. The Relex platform enables real-time insights, optimizing forecasting, ordering, and allocation within a single system—significantly improving day-to-day operations.
The partnership between the retailer, Relex and TeamIdea represents a major step toward creating one of the most advanced fresh food supply chains in the market, ensuring improved product availability and sustainability while aligning with the retailer’s long-term modernization strategy.
In March 2021, the company initiated the implementation of an advanced AI-driven supply chain solution across its extensive network of stores and distribution centers in the UK and Ireland.
The retailer aimed to modernize its supply chain operations by enhancing forecasting accuracy, optimizing fresh food management, automating store and distribution center ordering, improving allocations, and streamlining capacity and delivery flow planning. A key feature of the solution included integrating store shelf space awareness into supply chain decision-making.
The transformation project was driven by the need to replace manual processes such as weather-adjusted forecasting and promotional planning — with AI-powered automation. The new system enhances operational efficiency, increases visibility across the supply chain, and supports the retailer’s strategic goals of maximizing sales while reducing food waste.
TeamIdea has extensive expertise in the fresh food sector, leveraging AI and machine learning to drive automation and highly accurate supply chain decisions. The Relex platform enables real-time insights, optimizing forecasting, ordering, and allocation within a single system—significantly improving day-to-day operations.
The partnership between the retailer, Relex and TeamIdea represents a major step toward creating one of the most advanced fresh food supply chains in the market, ensuring improved product availability and sustainability while aligning with the retailer’s long-term modernization strategy.
