Detsky Mir Group

Detsky Mir Group is the largest children's goods retailer in Russia, Belarus and Kazakhstan.

The company's history began in 1957 when Central Children's World on Lubyanka Square was opened. Today, the Group comprises chain stores Detsky Mir (literally, Children's World) and retail chain ELC (Early Learning Centre).

• > 1 123

  Stores

• 442 cities

  of Russia, Belarus and Kazakhstan

• 981 thsd m²

  Retail space

• 920 thsd

  Product positions