Search Magic
A new approach to analytics in e-commerce
Search Magic is the new e-commerce features available through comprehensive analytics of internal search:
- Analysis — the ability to find out all the weaknesses of the search engine on the site, export to Google Analytics and Excel.
- Visualization — construction of dynamic reports for any period in the context of categories, goods, and requests.
- Verification of results — KPI system for internal search on the site.
The goal of analytics
The goal of analytics is a deep understanding of customer behavior in the search:
- Understanding which queries result in:
- To refine the search query / terminate the search;
- To view the search results/product page;
- To add a specific product to the cart/checkout.
- Knowledge of average sales per request and opportunities to increase it.
- Setting a measurable indicator and tracking the effectiveness of search results.
![]() |
A new approach to analytics
Site search does not only query without results:
- Inactive requests;
- Display of irrelevant goods;
- Inappropriate filters.
Improved search
New driver for the development of your site:
- Sales growth;
- Improving customer experience;
- Conversion growth.