Search Magic

A new approach to analytics in e-commerce

Search Magic is the new e-commerce features available through comprehensive analytics of internal search:

  • Analysis — the ability to find out all the weaknesses of the search engine on the site, export to Google Analytics and Excel.
  • Visualization — construction of dynamic reports for any period in the context of categories, goods, and requests.
  • Verification of results — KPI system for internal search on the site.

The goal of analytics

The goal of analytics is a deep understanding of customer behavior in the search:

  • Understanding which queries result in:

    1. To refine the search query / terminate the search;
    2. To view the search results/product page;
    3. To add a specific product to the cart/checkout.
  • Knowledge of average sales per request and opportunities to increase it.
  • Setting a measurable indicator and tracking the effectiveness of search results.
Architecture


A new approach to analytics

Site search does not only query without results:

  • Inactive requests;
  • Display of irrelevant goods;
  • Inappropriate filters.

Improved search

New driver for the development of your site:

  • Sales growth;
  • Improving customer experience;
  • Conversion growth.

Feel free to contact us

TeamIdea Group – private family-owned company operating in multiple regions – EMEA, CEE, CIS, MENA

Or leave us your contact information - we will call you back ASAP
Fill in the field
Invalid phone number
Incorrect Email

By continuing, you accept the terms Personal data processing policies