«Technodom» is a leading national retail chain of electronic and computer devices in Kazakhstan.
The company was founded in 2002 in Almaty and is a 100% Kazakh. Today, the retail chain includes 60 stores with total sales area of more than 74 000 sq. m in the 26 cities of the republic.
Cooperation withTechnodom began in 2014 with the project of SAP hybris implementation.
Currently, TeamIdea and Technodom are developing a number of joint projects.
Having considered the huge potential of online trading in 2014, the company underwent a search for a solution that does not just ensure the current needs, but also prompts the further development of the sales channel. In addition, new companies enter this niche market every day, which has meant that they have had to take pre-emptive actions.
Objective
Development of an online business, and to provide customers with a “seamless” purchase experience that exceeds expectations.
Implementation
Having been used in the company's approach to organisations, the e-commerce websites have not helped to achieve explosive growth of online sales, typical for all areas of e-commerce in Kazakhstan. The website’s online store has distinguished low scalability and flexibility to provide and reflect changes in the requirements of the business.
As a result of careful analysis of the market, it was decided to upgrade the online sales system based on SAP.
The project was initiated by the board of directors, which then closely observes the progress of its implementation and development. The project was implemented quickly - the system was put into operation in 4 months after the definition of business requirements.
SAP Solutions
Hybris e-Commerce
As a result of the project of Technodom the company has formed its own team of developers, and a content department, which prepares high-quality content for the online store. There has been an effective evaluation of the personnel departments of online sales and content department, and an optimal process for receiving and processing orders has been built. Implementing the Hybris.
e-Commerce solutions has ensured the rapid growth of online sales, despite the devaluation of the national currency – Kazakhstani Tenge. For web and mobile versions the site is now supported by a single shopping cart, which is indispensable for today's customers. In addition the technological capabilities to quickly implement new business requirements has been expanded.
In addition, the company has carried out its expansion into the neighbouring Kyrgyz Republic in the shortest time possible (less than 2 months), announcing itself as a reliable online store.
The most striking one-off effect of the project was the organization of the correct Hybris e-Commerce and ERP retail stores interaction.
«Thanks to the introduction of the Hybris e-Commerce, Technodom is now the №1 online shop in Kazakhstan. We are constantly working to provide an improved experience of online shopping to our customers and with the help of Hybris e-Commerce we aim to continue to anticipate our customers' expectations wherever they started to work with us», — Renata Musina, director of e-commerce for the joint-stock company «Technodom Operator».
